Welcome to Good Conscious Beauty—a space where healing meets luxury, and self-care becomes a sacred ritual.

As a hairstylist for over many years, I’ve had the honor of caring for women from all walks of life. I’ve witnessed how beauty is so much more than what we see—it’s how we feel. Good Conscious Beauty was born out of my own journey through burnout, stress, and the realization that I had spent so much time pouring into others that I forgot to nourish myself.

This brand is my love letter to the woman who gives her all—at work, at home, in life—but rarely gives herself permission to pause.

Welcome—Here, we believe in clean beauty with a conscience. That means products formulated with purpose, free from harmful ingredients, and rooted in wellness. It means rituals, not routines. Healing, not hiding. And choosing yourself without guilt.

Our first collection was thoughtfully designed to help you untangle not just your hair, but the stress, overwhelm, and pressure we so often carry. Whether you’re running the world or resting on a Sunday, you deserve to feel radiant—inside and out.

Thank you for being here. I see you. I celebrate you. And I hope every Good Conscious Beauty ritual reminds you to return to yourself.

With grace and gratitude,

Shalonda Hicks, Founder of Good Conscious Beauty